Top 5 Social Apps on Android in New Zealand: Q4 2024

In the fourth quarter of 2024, the top social apps on the Android platform in New Zealand demonstrated varied performance trends. Data provided by Sensor Tower reveals key insights into downloads, revenue, and active user metrics for these apps.

Facebook saw a consistent increase in weekly downloads, peaking at approximately 8.1K in late December. Revenue fluctuated throughout the quarter, with a notable peak of around $5K in mid-December. Active users steadily rose, reaching over 1.1M by the end of the quarter.

Threads maintained stable download figures, with numbers hovering around 4.5K to 5.2K weekly. The app's active users showed an upwards trend, ending the quarter at approximately 195.7K.

TikTok - Videos, Shop & LIVE experienced significant weekly revenue, peaking at $81K at the end of December. Downloads increased towards the end of the quarter, reaching over 5K weekly. Active users remained consistent, with slight fluctuations throughout the period.

Instagram observed a steady download trend, culminating in a peak of about 4.4K in late December. Revenue showed minor fluctuations, averaging around $2K weekly. Active users remained strong, closing the quarter at nearly 491K.

Instagram Lite had a gradual increase in downloads, with numbers climbing to about 2.8K in early December. Active users grew modestly, ending the quarter with approximately 12.5K.

For more detailed insights and data trends, visit Sensor Tower's platform.